Marketing Memo - Marketers' Frequently Asked Questions (FAQ)

Marketing Memo - Marketers' Frequently Asked Questions (FAQ)

Marketing

Memo - Marketers' Frequently Asked Questions (FAQ)

1. How can we spot and choose the right market segment(s)?

2. How can we differentiate our offerings?

3. How should we respond to customers who buy on price?

4. How can we compete against lower-cost, lower-price competitors?

5. How far can we go in customizing our offering for each customer?

6. How can we grow our business?

7. How can we build stronger brands?

8. How can we reduce the cost of customer acquisition?

9. How can we keep our customers loyal for longer?

10. How can we tell which customers are more important?

11. How can we measure the payback from advertising, sales promotion, and public relations?

12. How can we improve sales force productivty?

13. How can we establish multiple channels and yet manage channel conflict? 

14. How can we get the other company departments to be more customer-oriented?

 

References:

Philip Kotler and Kevin Lane Keller. Marketing Management, Twelfth Edition.